Brand Colors vs. Style Colors: Why the Best Personal Brands Align Both
June 23, 2025
What Most Entrepreneurs Get Wrong About Brand Colors
If you’re building a personal brand and want to attract dream clients, choosing your color palette isn’t just about what looks cute on Canva. It’s about strategy.
One of the most overlooked elements of a magnetic brand is color. Specifically, how your brand colors and style colors align.
Let’s break this down so your visuals can work with you, and not against you.
What Are Brand Colors?
Brand colors are the intentional hues you use in your visual branding including your logo, website, social media, and marketing—to spark emotion and create recognition. When chosen strategically, they will:
- Build brand trust
- Attract the right audience
- Communicate your mission and energy at a glance
Examples of Color Meanings:
- Blue → Trust, calm, professionalism
- Green → Growth, abundance, balance
- Pink → Playful, compassionate, approachable
- Gold → Luxury, leadership, prestige
- Neutrals → Minimal, refined, timeless
What Are Style Colors?
Style colors are the shades that look amazing on you based on your skin tone, your eyes, your hair, and your natural glow. These are the colors that make you feel radiant, confident, and magnetic in your photos and on stage.
Here’s why they matter:
When your style colors clash with your brand palette, your content can feel disconnected. But when they align?
You become instantly recognizable and camera-ready!
How My Style Color Analysis Transformed My Brand
When I invested in a professional style color analysis, I had no idea how much clarity and confidence it would bring to my brand.
First, I learned that black actually washes me out. I had been relying on black forever!
I swapped it for dark chocolate brown, which flatters my tones and adds richness to my aesthetic.
My color style analysis also gave me permission to start wearing color with intention again. I now lean into my favorite tones, not just because I love them, but because they elevate my look on camera.
And here’s the game-changer: green, my brand’s main color, turned out to be one of my personal power colors too. That discovery helped me lean all the way into it, from my wardrobe to my website design to my brand shoot locations.
Green also embodies the work I do as a transformational brand visibility coach. I go deep with my clients and now that transformation can be felt through my branding from the very first impression.
Why You Need Both: Style Color + Brand Color Harmony
Inside my Visionary Rebrand experience, we don’t just design a logo and snap pretty photos. We align your:
- Style colors (what flatters your energy and glow)
- Brand colors (what connects with your ideal clients)
- Brand essence (what you’re here to lead and embody)
This is how you create a brand that feels like you—and looks iconic across your website, Instagram, and photos.
When your colors match your essence and your strategy, you no longer need to guess what to wear, post, or design. Your visual brand becomes:
- Elevated
- Memorable
- Magnetic
Why Color Psychology Is a Secret Weapon in Branding
Did you know the human brain processes visuals 60,000x faster than text?
That means your brand colors are doing the talking before your audience reads a single word.
When you choose colors intentionally, your brand will:
- Stand out in a saturated market
- Build an emotional connection instantly
- Attract aligned, premium clients
But when your colors are random, outdated, or don’t reflect who you are? They send mixed signals and confuse your audience.
Signs It’s Time for a Brand Color Glow-Up
- You threw your color palette together in Canva years ago
- Your website and wardrobe feel mismatched
- You’ve leveled up as a leader, but your visuals haven’t caught up
- You struggle to dress for your brand photos
- You’re craving a brand that feels bolder, more luxe, and more you
If that’s you?
Reinvention is your superpower and I’m here for it!
Ready for a Fully Aligned Brand Experience?
Inside the Visionary Rebrand, we help you craft a visual identity that feels as powerful as the business you’re building.
Our signature rebrand experience is fully customizable and can include the following services:
- Personal brand photography
- Custom brand identity (logo, fonts, color palette)
- A custom Showit website design
- Wardrobe styling support
- Certified color analysis to find the shades that make you glow
- 4 months of 1:1 brand coaching
- 12 months of access to the Visionary Membership
Because your brand isn’t just a business—it’s a movement. Let’s make sure it looks and feels like your next level. Book a consultation call with Meg today to talk about your brand reinvention.
Client Color Transformations
Stepping Into the Spotlight with Barbara Balossi: A Photoshoot That Reflects Purpose, Power, and Presence
When you step into a photoshoot with someone who’s equal parts grounded yogi and fierce real estate powerhouse, magic happens.
This brand shoot was created for a dynamic Orange County-based real estate expert who is stepping into a bigger, bolder, brighter version of herself. Both in business and in life! Her mission is more than just helping people buy and sell homes. She’s an intuitive, emotionally intelligent guide who supports her clients through life’s biggest transitions with wisdom, warmth, and grace.
She’s not just an agent—she’s an agent for change. A connector. A light. A force.
As we crafted her brand photoshoot stories, we pulled from her multifaceted identity:
→ Real estate educator
→ Yogi and wellness enthusiast
→ Lover of books, learning, and deep thought
→ Devoted dog and family mama
→ Life coach energy with a healing presence
We brought this to life through a palette of light, spring-summer, and vibrant colors—capturing her approachable yet powerful presence. Think: summer warmth and energetic turquoise tones that reflect both calm and confidence.
The vibe? Vibrant. Accessible. Transformational. Just like her.
Stepping Into The Spotlight with Shyrlena Bogard: A Brand Photoshoot that Reflects a Bold New Era of Beauty, Fitness & Confidence
This wasn’t just a brand shoot. It was a celebration of feminine power, holistic health, and unstoppable confidence.
Dr. Shyrlena, a board-certified OB-GYN and visionary in women’s regenerative health, isn’t here to offer one-size-fits-all solutions. She’s redefining what it means to look and feel your best by blending cutting-edge medicine, aesthetics, and fitness into a luxurious, customized experience for women who are done settling.
Her brand lives at the intersection of science and sensuality, self-care and boldness. Think Beyoncé-level energy meets concierge-level care.
Shyrlena’s brand photoshoot was designed to visually capture her multifaceted identity:
→ Concierge doctor on the go
→ BeautyFIT coach & empowering speaker
→ Classy, sexy, and fiercely feminine
→ Fitness freak with a heart for healing
→ Champion for wholistic, joyful living
From rich black and bold magenta tones to creamy neutrals and soft blushes, the color palette tells a story of luxury, connection, boldness, and softness—all at once. It’s unapologetically feminine and wholly empowering, just like the women she serves.
We focused on creating imagery that evokes transformation. One part expert doctor and one part self-love. Whether she’s speaking on stage, meeting clients privately, or jetting between engagements as a concierge doc, every frame captures her mission: to help women reclaim their energy, vitality, and self-intimacy so they can live the life they truly desire.
Let’s Curate Your Color Story and Brand Reinvention
Book a chat with Meg to learn more about the Visionary Rebrand and start your aligned brand reinvention today.
Your luxurious, confident, and camera-ready brand starts here
MEET YOUR EDUCATOR
About MEG
I'm a proud boy Mom, world traveler, margarita lover, and brand coach in San Diego who’s empowered over 300 entrepreneurs step into the spotlight, create a brand they’re obsessed with, and flourish in their purpose!
I've created a multiple six figure business through my brand photography and education for business owners (while both my babies were till in diapers)! I love empowering other women visionaries to do the same.
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