San Diego, California
Brand photography in sunny San Diego
and around the world since 2017.
The truth is, many of my clients often get overwhelmed once they receive their final brand photo gallery and always ask what they should do next. I want nothing more than for you to be incredibly successful with showing off your new brand photos which is why I reached out to my good friend and client Brea with Style&Storyteller.
Have you ever met someone and thought to yourself, I want to be your friend, or maybe that you were soul sisters? That’s how I felt when I first met Brea, the founder of Style&Storyteller Creative, she’s has a magnetic energy that made me want to work with her. It felt like we spoke the same language and no doubt we were both on the same page about the importance of having stand-out brand photos. We both agreed, that more often than not, entrepreneurs get overwhelmed with the best ways to maximize their brand photos. (Style& Storyteller is a brand and web design company for entrepreneurs that are ready to uplevel their online presence to match the quality of their work and easily convert the onlookers to closed deals.)
Here are Brea’s top tips on the best ways to Maximize Your Brand Photos and feature them across your website to convert lookie loo’s into closed sales! ( If you are in major need of a brand photo update then check out my services here.)
First Thing First…It’s important to hire a brand photographer that you love! Having photo’s that you love and that represent your brand is so important.
Then figure out what kind of brand you are and how you plan to maximize your brand photos.
The Personal Facing Brand? A personal-facing brand is where the client’s identity is front and center. This is for those coaches, entertainers, speakers, authors and the like, where they are the FACE of the brand. On their site, we’ll be working to sell the story of WHO they are, along with why to buy from them.
The Agency Facing Brand? An agency-focused brand is where the client’s identity is centered on the members of the team, as well as the member of the community. This could be a law firm, doctor’s office, talent agency or similar. The brand will want to show who they are, as well as, have the visitor imagine themselves engaging with the team.
The Community Facing Brand? A community-focused brand is a product or mission-focused. The goal of the website will be for the user to envision themselves using the product or acting as a part of the community. These types of brands tend to be online + brick + mortar retailers, clothing brands, and photographers, as well as, community-based organizations + nonprofits.
The combination of a gorgeous brand photo and well-written content is dangerous. A combination that, will take the clients who have visited your website a million times but never purchased anything to be serious purchasers.
Let’s go over the essential web pages every brand should have.
Each of these should have a minimum of 1-2 images that showcases your unique brand and help you maximize your brand photos. But many photographers and business owners don’t realize why it’s crucial to make sure you are getting photos that are the closeup, far away, negative space, horizontal and vertical. It all depends on how designers such as me are building out a page or a popup and how we build the page. Let me explain them a little bit further to you!
Horizontal Shots – We designers LOVE the horizontal shots! They can be used in a variety of ways on several pages, especially attention-grabbing headers. They’re also great for supporting collateral and provide a variety for designers to use. I recommend getting about 10-15 useable shots, this way the designer has lots to choose from.
I also recommend getting at around 5-10 with lots of negative space. this allows for text overlays that can give a website tons of personality and depth, all in one shot!
Vertical Shots – These shots are crucial for about and contact pages, especially for personal-facing brands! For personal-facing brands, since we’re really selling the experience of the person, we’re looking for lots of shots where the visitors feel they are connecting directly with the people behind the brand. These shots are best when they are straight on, looking at the camera making and direct eye contact. Smiling or posing, depending on the brand tone.
I recommend getting around 5-10 useable forward-facing shots for a designer to use. We love variety and sometimes the strength of a shot can guide how we use
Forward Facing Shots – These shots are crucial for about and contact pages, especially for personal-facing brands! For personal-facing brands, since we’re really selling the experience of the person, we’re looking for lots of shots where the visitors feel they are connecting directly with the people behind the brand. These shots are best when they are straight on, looking at the camera making and direct eye contact. Smiling or posing, depending on the brand tone.
I recommend getting around 5-10 useable forward-facing shots for a designer to use. We love variety and sometimes the strength of a shot can guide how we use it.
Personality Shots – These shots are where you and the get to have a bit of extra fun! When building a site, we always want to humanize the business + brand. Personality shots are great for this! These shots can be anything that is on-brand for the client and shows off who they are. Dogs, food or a spicy margarita! (I’m looking right at you for that shot Meg 🙂 We generally use these on the about page where the visitor is connecting with the soul of the brand. I recommend getting about 5-10 useable personality shots.
Brand Centric Shots – These are shots where the client is in their element showing off what they’re known for! If they’re a podcaster, get them in front of the mic! If they’re a website designer like me, pull out that computer! For coaches, have a sample client there to show off what they do. The list goes on and on! I recommend getting about 10-15 of these brand-centric shots. Use props that support the brand tone, style and purpose. Don’t forget to have fun and be creative! There are so many exciting ways to showcase what a business does daily, so take that extra mile and help make the brand shine!
As you can imagine when beautiful and unique photos are paired well with a well-designed website that works for your business, it only means more leads for your business. A talented brand photographer makes my job so much easier and I always tell my clients it’s worth the investment.
This blog was written in partnership with Brea, The Style&Storyteller, and Meg Marie Photo. (Check her out on IG!)