San Diego, California
Brand photography in sunny San Diego
and around the world since 2017.
Become an In-Demand Personal Branding Photographer by Making These 3 Simple Shifts￼
Let me guess. You want to know how to become a personal brand photographer who has prospects desperate to get on your calendar.
It’s been months. Maybe even years. And you still haven’t quite been able to build the momentum in your photography business you’ve been longing for.
Maybe you’re just making ends meet as a personal brand photographer. Or maybe you’re just eager for higher months — so you can finally book that vacation to Bali to sip margaritas on the pure, white sand.
I feel you!
No matter where you are on your journey, after this article, you’ll leave with tangible steps to incorporate into your business so you can get more raving fan clients. And make more money, magic, and impact!
Everything I’m sharing today are tips I’ve learned the hard way along my journey. I’ve made tons of mistakes that I want to stop you from making in your photography business. Because they seriously held me back from the potential I knew I had.
The good news is… all it takes are *slight* adjustments that can make ALL the difference in how happy your clients are, and how many of their friends they send your way.
Having happy clients and constant referrals are key to staying in high demand.
So if you’re ready to find out how to become a highly sought-after brand photographer by making just 3 simple shifts, keep reading. Let’s catapult your demand!
Think about the customer experience from their perspective. From the booking to the final delivery of photos and everything in between. Are you creating a seamless experience for your ideal clients?
As a personal brand photographer, you’re typically photographing other business owners, so naturally, they’re gonna have high expectations. You need to make sure you bring your A-game when it comes to everything.
Make sure you have simple, repeatable systems in your business that make it easy for clients to pay you and work with you. If you don’t, you’re going to miss out on money. 80% of my leads come from referrals. And it’s because I make sure my clients’ full experience is mind-blowing from start to finish. You can do the same.
Here’s how to improve your client experience:
Pro Tip: Use CRMs like Honeybook or Dubsado to help clients pay and sign documents, send a welcome email to answer all their questions, etc. It’s also easier for you to do everything in one fell swoop.
Pro Tip: Send a brand questionnaire in your welcome email with a calendar link to schedule the planning session. Depending on how long your photo sessions are dictates how long your planning sessions will be.
Pro Tip: Share a sneak peek of their photoshoot on Instagram and tag them. Your client will feel oh so special, and the best part? You’ll get tons of new leads coming your way. Be sure to ask your client for permission beforehand.
Yes, as a personal brand photographer, you do offer a product. I know sometimes you probably view yourself as more of a service provider, which makes perfect sense. You do offer a photography service. But, at the end of every session, you deliver a final gallery of images. That is your product. And those images should reflect your client’s vision, not yours.
This is a mistake I used to make. I would have my own vision in mind and base my photo session on that. But remember, it’s not about you, it’s about them.
Make sure your clients are obsessed with their photos at the end!
Here’s how to improve your product:
Pro Tip: Surveymonkey.com is one of my favorite sites for creating surveys. It’s easy and free for less than 10 questions.
Pro Tip:Know where your clients are going to use their photos and keep this in mind when photographing them.For Instagram, photos look best in a square crop. Or if you know your client needs a photo for their website banner, make sure to include a photo like this in your key shot list.
Pro Tip: Ask them what they liked about the pictures. Is it the pose? The expression? The outfit? And use that to inspire you for their brand shoot.
If your mindset is not in order, you’ll never propel forward. Be honest. Do you make a lot of excuses as to why you can’t get the clients you want? Excuses like… “I’m not getting the clients I want because of where I live,” “I don’t have enough time to build my business,” or “I don’t know how to market myself.” Whatever you’re telling yourself to get out of becoming successful, you need to shift your way of thinking. Even if you have everything else in order, if your mindset is self-defeating, you’ll never get to the income of your dreams.
Here’s how to improve your mindset:
Pro Tip: The higher your rates, the more freedom you’ll have to work on your photography business. That doesn’t mean taking advantage of your clients but charging appropriately.
Pro Tip: Remember that you may need to raise your prices to create the service you want to give to your clients and take care of yourself.
Pro Tip: Remember that making more money does not make you a bad person, as some of us are taught from a young age. If you make more money, you can make big changes in society.
Now that you’ve gotten all of my tips on how to become a high-demand personal brand photographer, go out there and get those higher-income months you deserve!
Can’t wait to see you on the beaches in Bali. I’ll bring my own margaritas. Promise.
And if you’ve ever thought about offering brief mini-sessions so you can take on more clients in one day — check out my $13K Mini-Session Day Toolkit. Inside, I show you how I went from booking $97 mini-sessions to booking a $13K + day.